Singapore –Sony Ericsson today announced Xperia™ active, a compact smartphone targeting consumers with an active lifestyle, in conjunction with CommunicAsia 2011 in Singapore. With a 3” screen and running the latest Android platform for smartphones (Gingerbread 2.3), the phone packs Reality Display with Mobile BRAVIA® Engine, a 5mp camera with HD video functionality, and a powerful 1Ghz processor. Xperia™ active is dust proof and water resistant* and uniquely incorporates wet finger tracking, to ensure the phone works perfectly when either the screen or a user’s fingers are wet.
The phone comes pre-loaded with sports apps that enable consumers to easily track their fitness levels. Users can set their ideal training route using the built-in GPS, Barometer and Compass. On-screen heart rate and pulse can be monitored in realtime (enabled by ANT+ wireless networking technology), while the iMapMyFitness app can monitor day to day performance. Additionally, Facebook inside Xperia™ allows consumers to share their progress and experiences with friends.
Fredrik Månsson, Global Product Marketing Manager, Sony Ericsson said: “Xperia™ active is the ultimate smartphone for an active life. Not only is it packed with all the features and applications consumers need for a worry free mobile life, it also comes with a set of accessories that make it fun and easy for them to take it everywhere, whatever their daily plans are.”
Maria Sharapova, a three time grand slam winning tennis player added: “I love this smartphone because it perfectly fits both my professional and personal needs. It keeps me in touch with my friends as I travel the world on the pro tour and tracks my fitness both on and off the court.”
Extras included in the box to further build the consumer experience:
*Water resistant – the phone can be kept under 1m of water for 30 mins.
Sony Ericsson Xperia™ active will be available globally in selected markets from Q3 2011.
Sony Ericsson Xperia active at a glance.
*Please note that all services mentioned below may not be available in every market.
In the kit
* This service is not available in all markets.
** This feature is not pre-installed.
*** Enhance your GPS navigation by for example measuring the height levels or to be used as barometer to provide you your local weather forecast.
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2011
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Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonymobile.com/press.