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Sony Mobile Communications (“Sony Mobile”) today announced two new Xperia™ smartphones for consumers looking for premium specifications and beautiful design with extra durability and water resistance. Xperia go and Xperia acro S have scratch resistant mineral glass displays and meet industry standard IP ratings1 (International Protection) for protection against dust and water immersion.

Xperia go and Xperia acro S enable easy connectivity to share and enjoy content on TV, smartphone, laptop or tablet. They also come preloaded with Music Unlimited and Video Unlimited from Sony Entertainment Network giving access to Hollywood blockbusters, TV series and millions and millions of music tracks. Xperia go and Xperia acro S will be available globally from the third quarter of 2012.

Consumer demand for durable and water resistant smartphones

Industry research demonstrates that consumers consider durability and water resistance as important features when purchasing a smartphone. For example, a study conducted in Japan by Mobile Marketing Data Labo2 highlighted water resistance in the top three most important features for smartphone buyers. In a recent poll3 on Sony Mobile’s Facebook community more than a third of participants stated durability as the most important feature when choosing a smartphone. Also, Xperia acro HD, which has the same durability and water resistance features as Xperia acro S, has been the best selling smartphone in Japan since its launch in March4, further demonstrating the appeal of durability and water resistance.

h1. Xperia go – the stylish Sony smartphone made for extra durability

With Xperia go consumers can watch the latest movies and TV shows in razor sharp quality and with super fast performance. Its sleek and stylish design means durable and water resistant smartphones no longer have to look bulky and ruggedized.

Xperia acro S – The stylish water resistant HD smartphone

Xperia acro S boasts a 4.3” HD Reality Display for razor sharp clarity, full HD video recording, HD video chat and easy HDMI TV connectivity to enjoy content on the big screen. NFC enabled, Xperia acro S can easily open applications with one touch against an Xperia SmartTag.

> Xperia go Product Home Page
> Xperia acro S Product Home Page

Notes

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1 IP67 Rating = Protected against dust and the effects of immersion between 15 cm and 1 m for 30 minutes
IP55 Rating = Protected against dust-limited to ingress (no harmful deposits) and water projected by a nozzle (6.3mm) against enclosure from any direction shall have no harmful effects
IP57 Rating = Protected against dust-limited to ingress (no harmful deposits) and the effects of immersion between 15 cm and 1 m for 30 minutes
2 Japanese research conducted by “Mobile Marketing Data Labo (October 2011) “:http://mmd.up-date.ne.jp/news/detail.php?news_id=914
3 33% stated durability as the most important feature when choosing a smartphone – based on a survey of 1,477 Facebook users through the “global Sony Mobile Facebook fan page”:https://www.facebook.com/sonymobile as of Friday 25 May 2012
4 According to data from ITmedia, Xperia acro HD (for NTT docomo) was the biggest seller across all smartphones for ten weeks between March and May 2012

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