Barcelona, Mobile World Congress, 2nd March 2015 – Sony Mobile Communications (“Sony Mobile”) today refocused its mid-range device strategy with the introduction of Xperia™ M4 Aqua – a smartphone bringing Sony’s leadership in camera, design, battery and performance to an accessible price point.
“Xperia M4 Aqua represents our renewed mid-range focus – with no compromises” said Dennis van Schie, Senior Vice President, Head of Sales and Marketing at Sony Mobile Communications. “Offering the most popular standout features made famous by our Xperia Z Series; camera capability, two-day battery life and waterproofing – Xperia M4 Aqua brings a proposition and price, products in this section of the market simply cannot match.”
Just point and shoot – great pictures without the effort
Xperia M4 Aqua’s impressive 13MP rear camera is powered by Sony’s Exmor RS™ mobile sensor with a large F2.0 aperture, and ISO 3200 sensitivity. It’s powerful digital compact camera technology – and intelligent Superior Auto Mode simplifies your interactions, automatically sensing up to 52 different scenarios, for vivid shots in low-light or strong backlight every time.
Just as with the rear, the 5MP selfie camera has a super wide-angle lens with an 88° field of view, so no-one’s left out of shot – and Portrait Retouch allows you to add fun finishing refinements. The popular selfie editing feature sits alongside Sony’s full suite of preloaded Xperia Camera apps, including other favourites; Sound Photo for adding a short clips to your pictures and Movie Creator, which automatically converts your pictures and videos into snappy thirty second vignette clips – which makes collecting memories or sharing on social media, super quick and easy.
Designed for the way you live – subtlety in hardware and interface design, with Android 5.0 Lollipop
Crafted from the ground up, Xperia M4 Aqua has understated premium looks – a tempered glass display, with the svelte 136g waterproof (IP65/8 rated) body reengineered for cap-less microUSB charging, offering flexible usage wherever you are.
Xperia M4 Aqua will be available in classic White and Black, but also fresh Coral and Silver3. Sony’s adopted the same subtle principles in its take on Android 5.0 Lollipop’s material design, in keeping with that distinctive minimalist approach to user interface, interactions and native apps.
Xperia M4 Aqua will come with the new look Xperia Lounge Silver, bringing apps, software updates, entertainment, bespoke offers and tips delivered throughout the product lifecycle. As part of this, you’ll be able to enjoy bonus film clips and television episodes4 through the Privilege Plus Movies app5.
Do and accomplish more, for longer – Sony’s first octa-core 64-bit smartphone, featuring the Qualcomm® Snapdragon™ 615 processor with integrated 4G LTE connectivity and up to two-day battery life
Whilst some might need to use their smartphone for short bursts on long days, you don’t have to, with Xperia M4 Aqua’s two-day battery life, eliminating the need for regular charging. If that isn’t enough, activate Battery STAMINA Mode to optimize how your battery is used and Ultra STAMINA Mode to keep your phone running on its core functions for a week.
Supporting this optimal balance of performance and power is a Qualcomm® SnapdragonTM 615 processor6 featuring octa-core 64-bit CPUs, advanced multimedia processing and an integrated 4G LTE modem. Thanks to the Snapdragon 615 processor, you can enjoy seamless access to your Xperia Lounge content and experience the fastest news and information download, find your way using maps, check and send email, send pictures to friends and family in seconds and make the most of lag-free online music and video streaming on the go.
Xperia M4 Aqua will launch in 80 countries worldwide, across more than 100 carrier partners for around 299 EUR, from Spring 2015.
Stylish sounds, with Stereo Bluetooth® Headset SBH70
Sony also introduced the sleek, stylish Stereo Bluetooth® Headset SBH70, a water resistant7 wireless headset with fine-tuned sound quality. Made from durable silicon, SBH70 will launch in five vibrant colours, so you can
mix and match it with your personal accessories. The striking apparel design is crafted to sit discreetly on your neck and shoulders, with music, call handling and voice command controls easy to reach and use.
For the full product specifications, please visit: http://www.sonymobile.com/global-en/products/phones/xperia-m4-aqua/specifications
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Sony Mobile Communications, Global Communications & PR department
General Press: +44 208 762 5858
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
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