8th July 2014, London, UK – Sony Mobile Communications (“Sony Mobile”) today introduces Xperia™ C3, the ultimate new smartphone for selfies and social sharing thanks to Sony’s leading digital imaging technology and interactive camera apps.
“Xperia C3 is a unique new smartphone from Sony, created to offer the ultimate social sharing experience with a new powerful ‘PROselfie cam’. It also presents a combination of the best of Sony, with leading digital imaging technology and brilliant specs and performance all for a mid-range price” says Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications.
“The rise of selfies shows no signs of abating – its usage has increased by 17,000% since 2012 with the word officially being added to the Oxford English Dictionary in 2013. We’re excited to offer SONY’s first ‘PROselfie Smartphone’ and play a part in this global phenomenon.”
Fit more in the frame with our best ever ‘selfie cam’ smartphone
The Xperia C3 produces perfect selfies wherever, whenever with a 5 MP wide-angle front camera (25mm with 80 degree field of view) that allows you to capture more in the frame. With a unique soft flash, you can take flattering photos day or night by simply double tapping the back cover or using Smile Shutter, which you can then share with friends in three clicks. Thanks to the front camera’s Superior Auto mode, pictures are automatically adjusted for suitable lighting conditions and the auto scene recognition function, which works together with HDR and LED flash, makes sure you can capture the best selfies and selfie videos in any light.
To enhance your pictures further, the Xperia C3 comes loaded with selfie camera apps. AR effect incorporates themes that let you easily add fun graphics and animations – like pirate hats, horror faces and laser eyes – to your selfies and selfie videos. Portrait Retouch is another innovative app that allows you to have a real-time makeover of up to two people from a combination of choices from 10 different beauty styles, 10 DECO frame options and magic beam for 6 eye reflection pattern changes. All these features allow you to elevate your images to a new level, to impress your friends via your favourite social media channels.
Enjoy Sony camera expertise
Created with Cyber-shot leading camera expertise, the Xperia™ C3’s impressive 8MP main camera, featuring an Exmor RS™ for mobile image sensor, captures perfect pictures even in challenging lighting conditions. With SteadyShot™ all of your videos will come out smooth and distortion-free. The front camera also makes video calls with Xperia™ C3 crispy clear, with exceptional image quality on the large 5.5” HD display over ultra-fast 4G/LTE connection.
Discover apps that open up new experiences
Xperia™ C3 comes loaded with innovative camera apps – developed to enhance your mobile experience with social – and fun ways to create and share:
Speed that goes on forever
Xperia™ C3 supports super-fast 4G/LTE networks with up to 150 Mbps for downloading and 50 Mbps for uploading, allowing you to share every highlight of your day, anytime and anywhere. Powered by an efficient Snapdragon Quad-core 1.2 Ghz processor and with 1GB RAM and 8GB Flash memory, Xperia™ C3 enables ultra-fast performance with breath-taking graphics.
Lightweight and slim, for life on the go
At just 7.6 mm and a mere 150g, this slim and sleek smartphone is perfect for people on the go. Built with leading Sony technology the Xperia C3 has a stunning screen that offers an unrivalled experience. Its large, beautiful 5.5” HD IPS display optimised with BRAVIA® technology that offers great viewing from any angle.
The Xperia C3 features an easy-toggle keyboard for one-handed input. In addition, its Simple Home mode offers a simplified home screen with larger fonts and loaded with the most used apps and speed dial features.
Better battery life
The Xperia C3 provides extensive usage to ensure you get the most out of your smartphone whilst on the move. On top of this, Battery STAMINA Mode 3.0 saves you wasted battery drain by recognising when you’re not using your display and automatically turning off the functions you don’t need, while keeping the notifications you want.
Dual SIM, no compromise
Sony’s latest generation of dual-SIM technology allows users to set up both SIM cards independently with custom ring tones and easily choose between SIMs before making calls or sending texts, whilst Sony’s dual SIM management technology means that users can keep both SIMs active and never miss a call, even when talking on one of them.
Xperia C3 will be available in black, white and for something a bit special, mint, and will launch globally from August 2014 starting with China as the first launch market.
For the full specifications, please visit: http://www.sonymobile.com/global-en/products/phones/xperia-c3/specifications/
*Based on the results of a blind assessment of images captured by Xperia C3 against leading flagship smartphones and selfie-optimized devices, based on overall results and overall comparisons as rated by 200 Chinese smartphone buyers. Research was conducted by Strategy Analytics between 20-23 June 2014. For more information, go to: www.sonymobile.com/testresults