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Sony Ericsson joins forces with an alliance of public interest organizations and global technology brands to persuade the European Parliament to ban the use of hazardous substances in consumer electronics from 2015 onwards.

Brussels – In a partnership announced today Sony Ericsson joined Acer, Dell, Hewlett-Packard and public interest organizations ChemSec, Clean Production Action and the European Environmental Bureau, to call for a strengthening of the EU Restrictions on Hazardous Substances (RoHS) directive.

Currently the RoHS directive restricts some heavy metals and two types of BFR.  However, Sony Ericsson along with other members of the alliance is calling for restrictions on all brominated flame retardants (BFR) as well as PVC. When BFR and PVC are incinerated under substandard recycling conditions, they form halogenated dioxins that are potent toxic chemicals. Sony Ericsson believes these brominated flame retardants and PVC should be phased out from electrical and electronic products as soon as possible. Over the past 18 months Sony Ericsson has been developing products without these unwanted substances and believes that substitute materials are available and could be rolled out across the industry with little disruption.

“Sony Ericsson is committed to a complete phase-out of halogenated organic substances from its products, and at the current time has phased out almost all brominated flame retardants (BFR),” said Daniel Paska, Environmental Expert at Sony Ericsson.  “We believe the electronics industry has a responsibility to move proactively to find substitutes to replace BFR and PVC and are therefore calling on EU legislators to show leadership on this issue by voting to tighten the RoHS directive.”

Sony Ericsson along with the other members of the alliance will lobby EU legislators who are currently in the process of debating whether to tighten the existing RoHS directive and invites other members of the industry to join them.

“Sony Ericsson is committed to delivering products with the best possible environmental performance in the industry”, said Mats Pellbäck Scharp, Head of Corporate Sustainability at Sony Ericsson. “That is why we support strong environmental legislations.  We have also introduced a range of GreenHeart™ pioneer phones that showcase more sustainable materials like recycled plastics, waterbourne paints and energy efficient chargers.  We have also committed to making the majority of our 2011 portfolio compliant with GreenHeart™ requirements.

Sony Ericsson has to date phased out all PVC in its products and nearly all halogenated flame retardants.

For more information on GreenHeart™ and our environmental work, please visit the Sony Ericsson GreenHeart™ web page at http://www.sonyericsson.com/greenheart or the Sony Ericsson Greenheart™ blog at http://blogs.sonyericsson.com/greenheart/

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Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.