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London, UK – – Sony Ericsson today confirms that the company Board has recently approved the appointment of Kristian Tear as Executive Vice President, in addition to his role as Head of Sales and Marketing. This appointment follows the earlier appointment approved by the Board of Rikko Sakaguchi to the dual role of Executive Vice President and Chief Creation Officer.

Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications.