London, UK – Sony Ericsson today announced that its new portfolio of Xperia smartphones will offer people an exciting, new social experience. As people are becoming increasingly reliant on their smartphones for instant communication, Facebook inside Xperia integrates social connections throughout the phone. By making Facebook immediately accessible from the most used areas of the phone such as the picture gallery, music player, phonebook and calendar, Sony Ericsson is enabling people to share and comment more easily than ever before through the new range of Xperia smartphones.
Among the notable new features Xperia phones will offer is an innovative type of social music experience. If you find a great new track or are listening to your favourite tune, you can ‘like’ it directly from the media player and then the Wall on your Facebook profile will be updated automatically without you ever having to open the Facebook application. You will also have the ability to keep track of the music and videos your friends have liked, recommended and have been commenting on through services such as YouTube and Spotify.
Beyond music, the integration of Facebook into the Xperia media gallery will bring photos into closer reach, just one click from the phone’s homescreen, while adding the ability to ‘like’ and comment. The Xperia phonebook will also be more social than ever before with your friends’ interests and photos found under their address book entry on the phone. The phone’s calendar also includes your friends’ birthdays to ensure a birthday is never missed.
Stephan Croix, Head of Marketing Partnerships, Sony Ericsson said, “Social media usage via smartphones is now part of everyday life. Sony Ericsson has enhanced the integration of Facebook in the Xperia portfolio to give consumers a unique and entertaining experience instantly—one they can only experience via an Xperia Smartphone. Sony Ericsson is working closely with Facebook to ensure that the integration continually evolves ensuring that users have the ability to interact between their preferred social media channels and their smartphones.”
Henri Moissinac, Head of Mobile Business, Facebook said, “We think that mobile devices are the ideal environment for a rich social experience. Sony Ericsson has created a deeply immersive Facebook experience inside Xperia smartphones and we believe that people will love this new, intuitive experience.”
Facebook inside Xperia integrations
Existing Xperia arc and Xperia PLAY users will soon be able to access the new integrated features simply by updating their software. The new Xperia™ mini and Xperia™ mini pro – announced today – will include Facebook inside Xperia pre-installed on the phones. Building on the success of the original mini series, these innovative handsets come packed full of features, powered by a 1GHz Qualcomm Snapdragon™ processor, and running the latest version of Google’s Android™ – Gingerbread 2.3.
Facebook inside Xperia will be available in all 2011 Xperia phones from Q2 in selected markets. The Xperia™ mini and Xperia™ mini pro will be available from Q3.
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2011
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Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.
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