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Tokyo, Japan – Sony Ericsson today announces that it is strengthening its portfolio by launching Xperia (SO-01B) with NTT DOCOMO,INC. in Japan in April 2010. This Xperia phone builds on top of the Open OS Android platform and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications.

Signature applications Mediascape and Timescape™ let users organise everything in their phone in an intuitive way:

  • Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you
  • Sony Ericsson Timescape™ manages all your communication with one person in one place.  Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go


The Xperia phone also includes an 8.1MP camera, intelligent face recognition features and the new “infinite button” which guides you through the connected world, aggregating all your interactions with one person into one view.

Mr. Kiyohito Nagata, Senior Vice President, Managing Director of Product Department of NTT DOCOMO said, “NTT DOCOMO is creating a new communication culture combining mobile phones and services. Xperia offers a totally new communication entertainment experience that goes beyond users’ expectations and so we are delighted to be adding this new product into our product portfolio.”

Bert Nordberg, President, Sony Ericsson said, ‘Japan is a hugely important market for Sony Ericsson and we are honored and happy to introduce this phone to Japanese users in the most advanced mobile market in the world. With the Xperia phone we are taking a step towards realising our strategy to become the communication entertainment brand by introducing entertainment-rich phones that make communication more playful and multiply and enrich opportunities to connect.”

The Xperia™ phone for NTT DOCOMO comes with stereo headset and 16GB microSD.

Xperia SO-01B at a glance:

  • Sony Ericsson Mediascape;  the smart way to get all the music, photos and videos in intuitive way
  • Sony Ericsson Timescape™ and “advanced” social phonebook to manage all your communication in one view and
  • Intelligence capabilities like infinite button and face recognition function , integrated into Mediascape and Timescape™ to let you discover more in truly open way
  • High quality photo communication feature, with 8.1 megapix AF camera
  • 1GHz CPU, 4.0 inch wideVGA LCD/ Full touch, WiFi, HSUPA
  • Flexible UI and Japanese word prediction system POBox Touch 1.0
  • Human curvature design and form

The SO-O1B is the Japanese version of the Sony Ericsson Xperia™ X10.

Legal

1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2009

The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.  Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.