18th March 2013, London, United Kingdom – Sony Mobile Communications (“Sony Mobile”) today announced two new Xperia smartphone models to join its 2013 line up – the Xperia SP and Xperia L. The Xperia SP delivers 4G LTE performance and an exceptional viewing experience, with a razor sharp HD screen housed in a beautiful design. The Xperia L provides class leading camera technology with HDR for both photos and videos complemented by a high quality screen.Both the Xperia SP and Xperia L offer the best of Sony with stunning premium designs and a range of technologies including a high quality screen for the ultimate viewing experience; the latest camera features for impressive pictures and videos; NFC connectivity for One-touch function; Battery STAMINA Mode for extended battery life; and Sony’s signature media apps for enjoying photos, music, movies and games on the go.
“Xperia SP and Xperia L are ideally suited for those seeking stylish class-leading smartphones that don’t compromise on features”, said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications. “Both of our new models benefit from Sony’s proven innovation and engineering expertise – whether you want to enjoy premium HD quality entertainment over 4G LTE on our mid-range Xperia SP or capture every moment in perfect detail with our more affordable Xperia L.”
The Xperia SP utilises expertise from Sony’s BRAVIA® TV engineers to create its stunning 4.6” HD Reality Display for razor sharp pictures and superior brightness. The latest Mobile BRAVIA® Engine 2 delivers an even better viewing experience by analysing your content type and adjusting the image automatically, making it one of the most intelligent smartphone screens around. The engine will make the adjustment by adding new real-time contrast optimisation to the sharpness enhancement, high-quality colour management and noise reduction.
As well as delivering brilliant experiences, the Xperia SP looks beautiful too with a precision-crafted co-moulded aluminium frame, for a seamless look that is both sleek and solid. Adding to the unique design innovation is the colour-changing ‘transparent element’ with customisable illuminations which you can personalise to alert you of incoming calls and text messages. And you can even set the illuminations to pulse to the beat of your favourite music.
The stylish and functional Xperia L features an 8 megapixel camera with Sony’s unique “Exmor RS for mobile” sensor technology for vivid colours and stunning clarity. HDR (High Dynamic Range) ensures that both your photos and videos are captured clearly, even at night or against a strong backlight. And with the dedicated camera key that goes from sleep to snap in just over a second even from a locked screen, this fast-capture camera phone will ensure that you’ll never miss another moment. Get the most out of your viewing experience with the high quality 4.3” FWVGA screen that is ideally suited to enjoy all of your content.
Both Xperia SP and Xperia L benefit from Sony’s media applications offering a consistent entertainment experience across the range. The “WALKMAN”, “Album” and “Movies” apps, provide online and offline content through a single access point with new ways to enjoy and share that content. The “WALKMAN” application provides access to all your downloaded music, plus Music Unlimited* with over 18 million songs to explore from, and Facebook social integration. The “Movies” application gives consumers access to over 100,000 movies and TV series from Video Unlimited* while the “Album” application enables easy access to Facebook friends’ photos as well as browsing photos by location.
Also featured on both models are Sony’s One-touch functions, allowing you to easily and instantly enjoy music and photos across an array of devices, such as Sony’s SRS-BTV5 portable speaker and latest range of NFC-enabled BRAVIA TVs, with just a single touch. It’s sharing made easy with no wires, cables, or fiddling with settings necessary.
The new Xperia SP and Xperia L from Sony Mobile will both be available worldwide from Q2 2013.
* Sony Entertainment Network services are subject to availability by region, please see www.sonyentertainmentnetwork.com for more details. Services may not be available in all markets and may not be available at the time of launch
** Memory comprises of approximate 2 GB firmware and 5.5 GB internal storage used for music, pictures and movies, and downloaded applications and their data
*** Values are according to GSM Association Battery Life Measurement Technique as performed in controlled laboratory conditions. Battery performance may vary depending on network conditions and configurations, and phone usage.
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